THE ENTREPRENEUR'S STARTER KIT - 4 Audio CDs
Disc 1: Being an Entrepreneur: Do You Have What It Takes?
Featuring Special Guest Courtney Bedard,
Owner of Empowered Dreams
Have you answered the 11 crucial questions you need to ask yourself before attempting to start a business? This CD explores those thought-provoking queries and offers an inside look at being an entrepreneur: "Confessions of a First-Year Entrepreneur" with Courtney Bedard.
Disc 2: Beyond $$$: Reasons to Start a Business
Is your idea for a business a good one? Will it be lucrative? How much are you willing to sacrifice to make the dream a reality? Uncover your true motivations for taking the leap and follow Michelle's tips for creating a Mission, Vision and Values for your start-up.
Disc 3: A Guide to Naming Your Business
Avoid common business naming blunders - too cutesy, too generic, too offensive, too...everything - by listening to Michelle's dos and don'ts for naming your business, including the "12 Commandments of Naming" by Hal Meyer. A rose by any other name may smell as sweet, but a business with the wrong name won't be as successful.
Disc 4: To Partner or Not to Partner
Most of us wouldn't get married after a first date, so why rush into partnering with someone when launching a new business? Michelle shares the pros and cons of partnerships, and as a partner herself, offers her insights into everything you need to know before making this critical decision.