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For the Entrepreneur

Inspiration | Marketing | Career Planning
Inspiration to Realization | Mom's Wisdom on Leadership
For the Entrepreneur
For Professional Development
For Personal Empowerment

Each audio package features live broadcast recordings of Michelle Yozzo Drake's popular radio shows "The Time Is NOW: Business Solutions with Michelle Y. Drake" and "Workplace Wisdom with Michelle Yozzo Drake."

THE ENTREPRENEUR'S STARTER KIT
THE ENTREPRENEUR'S FINANCE KIT
THE ENTREPRENEUR'S MARKETING KIT
THE ENTREPRENEUR'S OFFICE SPACE KIT

THE ENTREPRENEUR'S MASTER KIT!


THE ENTREPRENEUR'S STARTER KIT - 4 Audio CDs

Disc 1: Being an Entrepreneur: Do You Have What It Takes?
    Featuring Special Guest Courtney Bedard,
    Owner of Empowered Dreams

Have you answered the 11 crucial questions you need to ask yourself before attempting to start a business? This CD explores those thought-provoking queries and offers an inside look at being an entrepreneur: "Confessions of a First-Year Entrepreneur" with Courtney Bedard.
 
Disc 2: Beyond $$$: Reasons to Start a Business
Is your idea for a business a good one? Will it be lucrative? How much are you willing to sacrifice to make the dream a reality? Uncover your true motivations for taking the leap and follow Michelle's tips for creating a Mission, Vision and Values for your start-up.

Disc 3: A Guide to Naming Your Business
Avoid common business naming blunders - too cutesy, too generic, too offensive, too...everything - by listening to Michelle's dos and don'ts for naming your business, including the "12 Commandments of Naming" by Hal Meyer. A rose by any other name may smell as sweet, but a business with the wrong name won't be as successful.

Disc 4: To Partner or Not to Partner
Most of us wouldn't get married after a first date, so why rush into partnering with someone when launching a new business? Michelle shares the pros and cons of partnerships, and as a partner herself, offers her insights into everything you need to know before making this critical decision.


PRICE: $39.99


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THE ENTREPRENEUR'S FINANCE KIT - 3 Audio CDs

Disc 1: Beginner's Business Finance
Spreadsheets, Income Statements, ROI, Risk Assessment...if this sounds like a bunch of mumbo-jumbo to you, then it's time to listen up to this CD. Don't think QuickBooks is going to do all the work for you! Michelle guides you through the basics of business finance in laymen's terms so even those who need a calculator to figure out 10% will be able to create a financial jumping off point for their business.

Disc 2: Why Hire a Bookkeeper?
    Featuring Special Guest Lise Milinovich,
    Co-Founder of Evergreen Business Services, LLC

Unless your dream business is one based in finance, chances are your talents lie outside of spreadsheets and profit margin calculations. Stop stressing about figuring out how to figure out the bottom line and hire a professional bookkeeper to turn your box of receipts into a financial picture of your business! Lise Milinovich discusses the pros and cons of hiring a bookkeeper and why that decision could be the key to your business's success or failure.

Disc 3: Smart Business Owners Write It Down!
Whether your procedures, contracts, handbooks, etc. are electronic or on old-fashioned paper, it is VITAL that they are "written" down! Don't wait for your first lawsuit to force you into transcribing operating procedures, employee provisions, and customer and vendor contracts. Michelle explains the necessity for "putting it in writing."

PRICE: $29.99
 

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THE ENTREPRENEUR'S MARKETING KIT - 5 Audio CDs

Disc 1: Marketing: A Key for Business Success
   
Featuring Special Guest Michael Port
    Creator of the Book Yourself Solid program and author of "Book Yourself Solid"

You know you have an incredible business - but how do you let other people know, too? MARKETING. Blast your business name and concept out into the world and drive customers straight to your front door with the help of marketing guru Michael Port, including his #1 marketing strategy for business owners.

Disc 2: It Takes a Team: Interviews on Collaboration from SuperConference 2006
   
Featuring Special Guests Michael Port
    Creator of the Book Yourself Solid program and author of "Book Yourself Solid"
    Andrea J. Lee, co-creator of Pink Spoon Marketing (TM)

Meet two of the hottest and most respected marketing mavens around: Michael Port and Andrea J. Lee. They reveal their top tips for marketing guaranteed to turn potential clients into life-long customers. Mr. Port discloses the secrets of his Book Yourself Solid program and book, and Ms. Lee offers up a tasty marketing tidbit with her "pink spoon" approach. 

Disc 3: Overcoming Cold Calling Terror
    Featuring Special Guest Wendy Weiss
    The "Queen of Cold Calling" and author of "Cold Calling for Women"

Does the thought of picking of the phone and making a cold call send shivers down your spine? Wendy Weiss has the answers on how to overcome that fear, pick up that phone and cold call your way to new clients and success. Ms. Weiss uncovers her tips for "terminating telephone terror" and advice on writing a "cold calling script" that won't leave potential clients...well, cold!

Disc 4: Blogging for Business Success
   
Featuring Special Guest Andy Wibbels
    Blogging Guru and author of "Blog Wild! A Guide for Small Business Blogging"

"Blog" - it sounds like The Blob's rustic cousin, but it's actually a fast-rising marketing tool that, in today's age of instant gratification, gets information about your business traveling at lightening speed. Andy Wibbels, the "blogging evangelist," uncovers the secrets behind creating a blog for your business and getting that blog noticed by all the right people. 

Disc 5: Tapping into the Power of the Internet
   
Featuring Special Guest Lori O'Brien
    Vice President of Web Solutions

In this the electronic age, if you don't have a website for your business, your business doesn't exist. Developing a strong online presence through the creation of a professional website and a solid online marketing program is vital to success. Lori O'Brien, Vice President of Web Solutions, discusses the whys and hows of website development.

PRICE: $49.99
 

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THE ENTREPRENEUR'S OFFICE SPACE KIT - 2 Audio CDs

Disc 1: Maximizing Your Home Office Space
   
Featuring Special Guest Ed Morrow
    Co-Author of "Put Your House on a Diet"

Working from home seems like a dream come true...until your "work space" starts serving double time as a laundry folding station, food prep area, and all-around clutter catcher. Ed Morrow offers his best tips on staying organized, de-cluttering and maximizing limited home office space.

Disc 2: Office Space Design with Natalie Weinstein
   
Featuring Special Guest Natalie Weinstein
    President of Natalie Weinstein Design Associates

Bring a little Feng Shui into your home office! A key to your productivity when working from home is the design of your workspace. Learn to create a tranquil work environment from famed Long Island interior designer Natalie Weinstein. She'll explain a few of her favorite tricks for turning a cramped, stressful home office into an place where ideas and productivity flourish. As a special bonus, Ms. Weinstein also discusses her top marketing tip for entrepreneurs!

PRICE: $19.99
 

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THE ENTREPRENEUR'S MASTER KIT

All the tools you need to start and grow your own successful business!

The Entrepreneur's...
Starter Kit
Finance Kit
Marketing Kit
Office Space Kit

14 Audio CDs POWER-PACKED with information
for one low price!

Retail value: $139.99

OUR PRICE TO YOU:   Only $99.99!!!


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“There is nothing like returning to a place that remains unchanged to find the ways in which you yourself have altered.” – Nelson Mandela